Privacy policy
The Home Upgrade Co. is the trading name of Ger Devereux, a sole trader registered in Ireland (CRO business name registration in progress). This policy explains what personal data we collect, why we collect it, how long we keep it, and the rights you have over it. We keep it in plain English on purpose.
Who is responsible for your data
The data controller is Ger Devereux, trading as The Home Upgrade Co. You can contact us about anything in this policy by WhatsApp on +353 89 222 3395 or by email at ger@thehomeupgradeco.com.
What we collect and why
We only collect what we need to design your kitchen and give you a quote:
- Your name and phone number, when you message us on WhatsApp or respond to one of our ads. We use these to reply to you and arrange your design visit.
- Your messages to us, including anything you tell us about your project. We use these to understand what you want and prepare for the visit.
- Photos you send us and photos we take at the design visit, of your current kitchen or room, and your room measurements. We use these to create your 3D designs and your quote.
- Your address, when you book a design visit, so we can come to you.
- Advertising measurement data, through the measurement tools of the advertising platforms we use, but only if you consent to it (see cookies below).
The legal bases we rely on
- Taking steps before a contract: handling your enquiry, the design visit, the 3D plans and the quote.
- Contract: if you go ahead, managing your order, delivery and installation.
- Consent: the advertising measurement tools, and any photos of your finished kitchen we might ask to use in our marketing. We ask separately for that, and you can always say no.
- Legal obligation: keeping invoices and tax records for the periods Irish law requires.
Who we share your data with
We never sell your data. We share it only with the people needed to deliver what you asked for:
- Our design and manufacturing team, who create your 3D plans and build your kitchen. They receive your room photos, measurements and design requirements. Because manufacturing takes place outside the EU, this involves a transfer of that project information abroad. We keep what is transferred to the minimum the design work needs.
- Our installation team in Ireland, who receive your name, address and phone number to carry out the survey and the fitting.
- WhatsApp (Meta), which processes your messages when you contact us there, under its own privacy policy.
- Google Ireland, Microsoft Ireland and Meta Platforms Ireland, for advertising measurement, and only if you consented to it on the cookie notice.
Cookies and advertising measurement
Our site sets no cookies at all unless you agree. Nothing loads before you choose, and choosing to decline is as easy as choosing to accept.
If you accept on the cookie notice, we load measurement tools from the advertising platforms we use, so we can tell whether our ads are working (for example, that someone who saw an ad visited the site and then messaged us). These are:
- Google Ads, for our search advertising on Google.
- Microsoft Advertising, for our search advertising on Bing.
- The Meta pixel, for our advertising on Facebook, if and when we switch it on.
They record that a visit or a message followed one of our ads. If you decline, none of them ever loads and the site works exactly the same. You can change your mind at any time using the Cookie settings link, which brings the notice back.
How long we keep your data
- Enquiries that do not go ahead: we delete your details and photos within 12 months of our last contact.
- Completed projects: we keep order and invoice records for 7 years, as Irish tax law requires. Design files and photos are deleted within 2 years of completion unless you have agreed we can use them in our marketing.
Your rights
Under the General Data Protection Regulation you have the right to:
- Ask for a copy of the personal data we hold about you
- Have anything inaccurate corrected
- Have your data deleted, where we no longer need it
- Object to or restrict how we use it
- Receive the data you gave us in a portable format
- Withdraw consent at any time, where consent is the basis we rely on
To use any of these rights, just message us. We will respond within one month. If you are not happy with how we handle your data, you have the right to complain to the Data Protection Commission, Ireland's supervisory authority, at www.dataprotection.ie.
Changes to this policy
If we change how we handle personal data, we will update this page and change the date at the top.